Need a trainer who can get your people on board?
Is your career on the line? Your new plans can save your career. You just need a seasoned trainer who can build excitement and get people on board. If the trainer does well, you look like a hero. If the trainer under performs, you have a problem. Hiring a seasoned trainer is a make or break decision for your career.
If this is you, you are at the right place. You’ve found an accomplished trainer in Mark Anthony Germanos. With over 1600 students, he delivers results in the most challenging environments. When he says “challenging,” he is referring to corporate, financial and law firm employees who he has trained successfully. He has successfully trained students who thought they knew everything. He has trained some who were completely new to the course content. Sometimes both at the same time.
He puts his expertise to work for you. Your people come on board. They understand and embrace your plans. You are successful. You are a hero.
What is the difference between a speaker and a trainer?
Glad you asked. A speaker educates and entertains. He usually participates in a conference where other topics are on the agenda. The speaker takes the stage for 20, 40, perhaps 60 minutes and delivers his presentation. This may be a keynote. This may be a workshop. This may be a breakout session. Sometimes speakers speak pro bono, for exposure. They get their name and picture on brochures, posters and other marketing materials.
A trainer has higher responsibilities. In addition to his responsibilities as a speaker, he also has a set curriculum, corporate mandate and expectation of ROI. He has more time with his students. His students must absorb material from the training sessions and use it when they go back to work. Expectations are higher for a trainer. Since the expectations are higher and time investment larger, you have to hire a trainer. Good trainers are not available pro bono.
Being a great speaker is part of being a great trainer. Trainer expectations are higher than speaker expectations. When you interview potential trainers, ask about their training experience. Ask how well their students retained material when they went back to work. Ask if they met deadlines. Ask how clients evaluated their performance.
Mark is amazed how often people track him down and report, “you taught me this six months ago and my retention is still crystal clear. Thank you.”
Point → Story → Takeaway helps retention
Mark follows the PST (Point → Story → Takeaway) system. You get crisper takeaways when the speaker follows the PST system. If you’ve seen Mark present these themes online, you have already seen Point → Story → Takeaway in action.
Point: You need to identify how much decision making authority your ideal customer has.
Story: I gave Mattie the proposal. She read it thoroughly and said, “This is great. You and I are on the same page. Can I show this to my mom?” Mattie thought she was the decision maker. When the decision involved spending money, Mattie had to get her mom’s approval.
Takeaway: You need to know who the decision maker is. Very often you will find the decision maker is not your point of contact. You have to write content that will help your point of contact look good and get the sign-off from the real decision maker.